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Cloud Seeding: Rainmaking In Today's New Social Web
It's happening right now. A seed. A few typed words, quickly dashed away on a mobile phone, broadcast to a small corner of the world via Twitter feed. An idea, an opinion, a simple observation: one voice, sharing a place in the world with other like minded souls on a social media site like Facebook or Linkedin. That one brief thought has sparked a conversation - and then a debate.
Soon, a trend will be born. And someone will make a fortune.
Today's marketing minds have turned their focus to "the cloud": the increasingly interdependent online ecosystem, a tapestry of digital communications that now extends well beyond websites and search engines. Social media sites such as Facebook are claiming new ground in online relationship building. Google is busy transforming our work environments into collaborative, globally social experiences. And a new proliferation of diverse Web-enabled mobile devices have users tapping into that cloud of digital information at every available opportunity.
A world of conversation, a landscape of creative collaboration - and the next great opportunity for businesses to influence their markets, capitalize on important trends early and build their brands. So with eyes to the sky, savvy marketers around the globe are discovering ways to seed the cloud and make rain.
At Lounge Lizard Worldwide, we build the online strategies that businesses need to succeed in this opportunity-rich and increasingly sophisticated marketing world. Armed with the right tools and tactics, how can your business call thunder from the digital heavens and become a true sales rainmaker?
Empower Identity. From our everyday interests to how we present ourselves professionally, the quest for identity is one of the fundamental drives in modern life. Marketers have always appreciated the power of identity, of selling products and services based on who people are - as well as who they want to be. With the power of identity comes the ability to motivate, inspire and influence.
Today's collaborative social Web offers an endless array of opportunities to redefine and enhance how we see ourselves and each other. Give your customers new ways to share and enrich their social identities online and they will reward you for it.
Reach Them Where They Live. Are you limiting your online outreach efforts to your company website? If so, you are only reaching a small segment of your potential market - and not even the most motivated one, at that. An effective cloud-based marketing campaign, on the other hand, pursues customers where they live, on the social media outlets such as Facebook and Linkedin that serve as their online homes.
Directed, motivated prospects are already talking about your industry, products and company. Are you listening to and participating in that conversation, or are you content to wait until public opinion has already been settled? A sound social media outreach strategy can make a world of difference when your best opportunities come looking for you.
Be Found When They Search. Search is still king, and today search ventures far and wide from the traditional keyword-based search engine optimization tactics. With paid search techniques, you can target specific demographics and interests on search engines and social media sites. Content syndication networks and collaborative Web services offer new, sophisticated ways to spread your message. Make search strategy a top priority in your marketing program - and don't limit yourself to yesterday's keyword techniques and outdated linking programs.
Use Many Tactics, But One Strategy. Don't pursue "magic bullet" social media strategies based on a single tool, technique or method. Instead, be aware of every tool at your disposal and take advantage of every opportunity that presents itself. However, a symphony of diverse instruments only produces great music when under the leadership of a single focused conductor who knows the tune. Coordinate a broad and sophisticated array of marketing tactics with a single clear, goal-oriented strategy for achieving success - and recognizing it when it comes.
Start Seeding Now. It is never too early to start an effective online marketing campaign - but it can be too late. Social environments change. Trends pass. Today's good fortune can become yesterday's lost opportunity. The sooner you begin pursuing a comprehensive, social media enabled marketing strategy, the sooner you will reap the rewards and start reshaping and revitalizing your markets.
Right now, a single voice somewhere is marking the future of your business. When that voice becomes a conversation, and then a debate, the trend it creates will deliver a wealth of opportunity. By seeding the cloud today, you can make rain tomorrow - and enjoy its comfort when others know only drought.
Lounge Lizard Worldwide builds strategies that get results.
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Connecting with Customers
An easy and effective way of connecting with your current - as well as potential new customers - is adding a message board to your website. Message boards can dramatically increase your search engine rankings as well. Content within the message board will be indexed by search engines, and the most important rule with search engine optimization is this: "Content is King."
Redevelop for the Future
Now may be the time to think about redeveloping your website using the latest technologies. If your website was created over 3 years ago, investing in a redevelopment with a PHP Framework can dramatically increase your ROI in the long run. A PHP Framework allows your site to be quickly maintained and enhanced. With a PHP Framework, your site's design can also change without the need to modify the entire application. The framework is built with an MVC (Model-View-Controller) architecture, which separates out database, application logic, and design into a modules which interact together to build the website dynamically. A View module contains the front-end design of the website, which can be modified without altering the Controller or business logic of the website.
To find out more about how a PHP Framework can benefit your company website's ROI, speak to one of the Lounge Lizard brandtenders today.
Call our offices today! 1-631-581-1000
Lounge Lizard provides basic website hosting and maintenance packages starting at $249 per month.
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Making Trust Your First Focus
Creative innovation has always played a vital role in successful marketing, engaging motivated consumers and exciting them to take action. In today's increasingly interconnected society, however, creativity must lead to trust: digital wizardry and authentic social experience together, delivering subtle yet bold interactive messages that your customers will be proud to believe in and share.
We at Lounge Lizard Worldwide deliver the cutting edge marketing strategies and creative inspirations that win trust, tantalize the senses and build real bottom line results. Ask us today how our digital strategists can energize your customer base and create the lasting successes that you deserve.
Would you like more information about anything you've read in this newsletter? We would love to hear from you - give our offices a call at 1-631-581-1000 today.