Greetings from Lounge Lizard!
What an October: between the presidential elections and the financial news headlines, businesses everywhere are reviewing their strategic marketing objectives for the coming year. We've been busy here planning out the competitive online strategies to keep our clients prospering in 2009 - are your plans in place yet?

 bold artistry 

We create the digital magic that delivers. Social networking systems, CMS architectures, interactive mobile applications and more: visit our website today at and check out our new Tech Heads section!
Value-Based Creative: Your Potent Cocktail For Challenging Times
There is little doubt now that the global economy is shifting gears. The markets are becoming more volatile. Business spending is on the decline and purchase decisions are becoming harder to secure. The economic winds are blowing in a different direction - and it is time to creatively adjust your marketing sails.

Many businesses encounter a major marketing hurdle when they assume that creativity and business acumen are mutually exclusive, forcing the marketing team to choose one over the other. Should your online presence focus on being interesting and memorable? Or should the bottom line sales pitch take priority? Is there a third option?

The powerful middle road lies in value-based creative marketing: the integration of art, technology and clear business communication into a single effective promotional strategy. In a rough economy, value-based creative is the only way to keep the wind in your favor. It is the only way to leverage your marketing assets to their best advantage.

We at Lounge Lizard have found that a value-based creative marketing plan offers the best of all worlds, by marrying an engaging sensory appeal to an irresistible business campaign for the mind. The result is a highly effective communications strategy - more visitors, more sales, more value - that results in a far higher ROI for your marketing dollar.

Creativity is first and foremost about solving problems. Depending on the challenge at hand, the solution may be found in bold artistry, beauty, humor and wit. Other times, in an insightful understanding of the challenges faced by today's business and the shifting marketplace. Still other innovations can commonly be found in cutting-edge technologies and the latest trends in strategic communications. Nearly all highly effective marketing strategies require a carefully considered and well executed balance of them all.

When it comes time to make the sale, remember that what ultimately matters to your prospect is value - financial, strategic, emotional and aesthetic - and never is the bottom line more important than when the economic weather gets rough. To continue prospering, your business can't afford to leave any valuable creative tools left unused.

Tasty Tip:
Pick a domain name that includes the keyword or keywords that you most want to target on search engines such as Google and Yahoo. Search engines commonly factor embedded domain name text into their ranking formulas, assigning greater weight to relevant websites based on keyword-specific URLs.
Tech Tip
Pouring Out A Tasty Domain Name
Are you currently planning a new website launch? Don't make a rash decision in choosing your website's domain name - while it may seem small, your domain pick could well be one of the most important website decisions you make. A good choice can boost your search engine rankings, increase traffic and make your business more memorable.

Lounge Lizard Worldwide provides the online strategic planning that builds successful websites. For more information about our website strategic services, call our offices today!

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Last Call
Last Call: Being Thankful
With the fall holidays just right around the corner, we at Lounge Lizard Worldwide have been reflecting on the things for which we're the most thankful: family, friends, health, prosperity. It has been a pleasure to serve you in 2008, and we look forward to doing so in 2009 and beyond. Please enjoy a wonderful, relaxing holiday this November!

Would you like more information about anything you've read in this newsletter? We would love to hear from you - give our offices a call at
1-631-581-1000 today.

Ken Braun
Lounge Lizard
620 Johnson Avenue, Bohemia NY 11716